Enablement and orchestration readiness.
The human layer that makes new tools and AI actually deliver.
Luciana VecchiAdvisory
Turn AI investment into revenue: enable first, then orchestrate.
I partner with CEOs, CROs, and GTM leaders to architect the revenue operating model that tools alone will not deliver. I do the work alongside your leadership.
About
I have led GTM effectiveness at enterprise scale. Now I build it with your team.
Twenty plus years scaling global go-to-market at Adobe, AWS, NetApp, and Dataiku. I have owned revenue architecture, forecasting, launches, competitive intelligence, GTM alignment, enablement, and change management across some of the most complex technology ecosystems in the market. I am a senior operator, not a firm of generalists. I do the work alongside your leadership, and I build systems that hold after I leave.
650 to 1,000+person GTM organizations
$200M+annual portfolio owned
1,500+GTM professionals aligned under one launch model
180+products launched across 26 countries
+49%seller productivity
−45%ramp time
+42%pipeline generated
$1.4B+in bookings from a Board-funded competitive program
Results delivered across leadership roles at Adobe, AWS, NetApp, and Dataiku.
My point of view
Buying AI is not the transformation. Enabling and orchestrating it is.
Most companies are buying AI tools and expecting transformation. But tools alone, layered on top of misaligned teams, unclear ownership, and messy systems, just produce faster confusion. The real gap is not a data problem. It is an enablement and orchestration problem: who owns the source of truth, how every role is enabled to use the tools well, how every function gets bought in, and the change management that turns new capability into adopted behavior. That is the work tools cannot do on their own, and it is where the value and the returns hide. The order matters: enable the people first, then orchestrate the work across functions.
What I drive
The outcomes of a revenue engine that works.
One aligned engine.
Shared goals, definitions, and handoffs across marketing, sales, and success.
Predictable forecast.
Revenue you can see weeks before close, accurate quarter over quarter.
Systems that hold.
An operating model your team runs without me.
Forrester research finds organizations that align their revenue engine (marketing, sales, and product) grow 19 percent faster and are 15 percent more profitable. Alignment is the foundation; AI only compounds what is already aligned. Source: Forrester
How to work with me
Start where you are.
Three ways in, from a free diagnostic to an embedded fractional partnership.
Run the free GTM maturity diagnosticFree, six minutes.Request your personalized planYour 0-90 day roadmap.Schedule a free consultationTalk it through with me.
RevOps Copilot is the diagnostic inside the practice. It assesses where your GTM maturity stands today, so every engagement starts from evidence, not opinion.
Take the first step
See where your revenue engine stands.
Run the free 25-question diagnostic in six minutes, or book a working session.